Most "growth manager" roles = glorified media buyer with narrow scope. This isn't that.

About Schneiders Saddlery

Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.

Own the complete customer acquisition engine at Schneiders Saddlery, a profitable family business. We are hiring a Fully Remote Growth Manager to join our team.

What Makes This Different:

• Full-stack ownership. Not just paid ads—you'll own paid acquisition (Google/Meta/TikTok), ecommerce platform optimization (merchandising, UX, CRO, A/B testing), SEO strategy, Amazon execution, analytics/attribution, and technical implementation. You're building a growth engine, not managing spreadsheets.
• Real metrics. No vanity metrics here. You'll be measured on contribution per new customer, CAC by channel, MER, blended CVR, and new customer growth at target CAC. These tie directly to company profitability and your compensation.
• AI-first environment. Explicit requirement for "vibe coding" (using Claude/Cursor to rapidly prototype) and deploying agentic AI for automation. You'll have budget and autonomy to implement cutting-edge tools.
• Greenfield opportunities. Paid channels work but aren't optimized. CVR has 50-100 basis point potential. SEO growing 25-40% YoY with more runway. Amazon under-leveraged. CRO testing minimal. Influencer partnerships greenfield.
• Market timing. E-commerce penetration is still evolving in the equestrian market. Traditional retailers struggling. Digital-native competitors entering. Heritage brands that move fast win.

Your First Year Impact:

• Drive 20%+ YoY new customer growth at target CAC
• Launch 2-3 new profitable acquisition channels
• Improve site conversion rate by 50-100 basis points
• Significantly scale Amazon channel revenue
• Reduce CAC 10-15% while scaling volume
• Deploy AI automation to reduce manual workload by 20%

Requirements

Must-Have:

• 5-7 years in growth marketing or DTC e-commerce (hands-on)
• Deep expertise in Paid Search (Google) and Paid Social (Meta)
• Technical competence: Shopify (or similar), GA4, SQL fluency
• CRO & A/B testing methodology (proven wins)
• AI Fluency: Daily user of LLMs (Claude/ChatGPT) for prototyping and automation
• Full-stack mindset: You build landing pages, write copy, and analyze data

Nice-to-Have:

• Experience with TikTok, Pinterest, or emerging channels
• Amazon Seller Central strategy/execution
• Equestrian interest or background (not required, but helpful)
• Experience in niche/community-driven brands

Compensation & Benefits

• Base Salary: $120,000 - $150,000
• Performance Bonus: 25% (tied to contribution margin & growth)
• Total Compensation Potential: $144,000 - $188,000
• Benefits: Health, dental, vision insurance; 401(k) with match
• Perks: Remote-friendly hybrid options, $3-5K professional development budget, dedicated AI/tool budget
• Career Path: Clear trajectory from Growth Manager > Director > VP

Why Schneiders: 75 years of credibility, passionate equestrian community (high LTV), family-owned (fast decisions, less bureaucracy), profitable (smart growth, not burn-and-churn), strong margins.