Growth Manager-AI Builder + Growth Marketer + Equestrian = The Role Nobody Else Is Posting

Remote
Full Time
Experienced
Opening Hook: You build AI systems. You run growth engines. And you have a horse in your life. Most companies don't care about that last part. We require it.
Body:
The Opportunity: Build the AI-Powered Growth Engine for Equestrian E-Commerce
Schneiders Saddlery (75-year heritage brand, $12B equestrian market) is hiring a Growth Manager who's a genuine AI BUILDER -- not a prompt tourist -- who also happens to understand horses.
We're not looking for someone who "uses ChatGPT daily." We want someone who:
  • Has BUILT production AI systems, automations, or custom applications
  • Deploys agentic AI for real business outcomes (monitoring, segmentation, optimization)
  • Practices "vibe coding" daily -- using Claude/ChatGPT to build things, not just ask questions
  • Creates Zapier/Make/n8n workflows with AI integration that actually run in production
  • Has built custom dashboards, data pipelines, or prototyped with AI-assisted code
  • Views AI as infrastructure, not a toy
Why We Also Require Equestrian Background:
Because the best AI system in the world can't tell you why a 200g fill blanket matters in November but a 100g is better for a clipped horse in a heated barn. Because knowing our community means knowing what to BUILD, not just how to build it.
You're an active or former rider, a horse owner, or a deep enthusiast. Any discipline. The point is: you understand the customer because you ARE the customer.
What You'll Build (AI-Powered Full-Stack Growth):
1. Paid Acquisition Intelligence
  • AI-assisted creative generation and rapid testing (50+ variants/month)
  • Automated bid optimization and budget allocation systems
  • Agentic competitor monitoring (pricing, promotions, new products)
  • Dynamic audience segmentation based on behavioral signals
2. Platform Optimization (Shopify)
  • Rapid landing page prototyping via AI-assisted code (hours, not weeks)
  • Systematic A/B testing (2-4 tests always running)
  • AI-powered personalization and product recommendations
  • Automated UX analysis from session recordings and heatmaps
3. Analytics & Attribution Systems
  • Custom dashboards and automated reporting pipelines
  • SQL queries for cohort analysis and LTV prediction
  • Multi-touch attribution models
  • AI-assisted anomaly detection and alerting
4. Marketing Automation Architecture
  • Agentic systems for monitoring, segmentation, and optimization
  • Workflows that eliminate 20-30 manual hours/month
  • Integration layer connecting Shopify, Klaviyo, GA4, ad platforms
  • Prompt libraries and AI templates for scaling content output
5. Equestrian-Informed Strategy
  • Content that speaks authentically to riders (because you are one)
  • Seasonal campaigns timed to actual equestrian buying patterns
  • Influencer partnerships with real riders, not generic influencers
  • Product page optimization based on how horse people actually shop
Technical Requirements:
Must-Have:
  • Active/former equestrian (rider, horse owner, or deep enthusiast)
  • 5-7 years growth marketing / DTC e-commerce
  • Portfolio of AI systems/tools you've BUILT (production, not experiments)
  • Shopify platform (hands-on implementation)
  • GA4 + SQL (analytics fluency)
  • Automation platforms (Zapier, Make, n8n, or similar) with AI integration
  • "Vibe coding" as daily practice
Strong Preference:
  • Python basics for analytics/automation
  • Experience with LangChain, CrewAI, AutoGen, or agent frameworks
  • API integrations and webhook architectures
  • Deployed agentic AI in production environments
  • Built custom apps or tools from scratch using AI assistance
Our Leadership Principles:
  • Systematize Everything: Automate standard work. Build systems that run without you. If you're doing it twice, build it once.
  • Actions Unlock Answers: Move before you're ready. Ship imperfect. Learn from production, not from planning.
Our Core Values:
  • We Own the Outcome (no excuses, your metrics are yours)
  • We're In It With You (community-first, empathy-driven)
  • We Keep Growing (learners, always)
  • We're Built to Last (generations, not quarters)
What You Get:
  • $132K-182K total comp ($110K-140K base + 20-30% bonus)
  • AI tool budget + autonomy to implement anything
  • Six-figure ad budget with decision authority
  • Direct collaboration with tech team on custom development
  • A role where BOTH your AI skills AND your horse life matter
  • Clear path: Manager -> Director -> VP
  • Family-owned = fast decisions, real autonomy, no approval committees
Year 1 Impact:
  • 10K-20K new customers (30-50% YoY growth)
  • $2M-4M incremental revenue
  • 50-100 basis point CVR improvement
  • Marketing output scales via AI (not headcount)
  • 20-30 hours/month manual work eliminated via systems you build
  • 2-3 new channels launched profitably
To Apply:
Resume + cover letter + AI portfolio demonstrating:
  • AI systems/tools/automations you've BUILT (with architecture details)
  • Your equestrian background and how it informs your marketing thinking
  • Growth marketing wins with real numbers
  • Examples of "vibe coding" or technical builds
Timeline: Spring 2026 start | Offers February/March
Location: Chagrin Falls, OH (remote/hybrid available)
Schneiders Saddlery | www.sstack.com Automate Everything. Develop Everyone. We Define Who We Become.
 
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