Growth Manager - Equestrian + AI Builder + Full-Stack Growth | Heritage Brand
Remote
Full Time
Experienced
Opening Hook: Last time we posted this role, 30+ marketers applied. Only one had the AI-builder chops we needed. Her gap? She didn't know horses. We're looking for the unicorn: an equestrian who builds with AI and owns the growth engine.
We Define Who We Become.
At Schneiders Saddlery, that's not a tagline -- it's how we operate. We're a 75-year family-owned equestrian brand positioned to dominate the digital transformation of a $12B market. We need a Growth Manager who lives in three worlds: horses, AI, and growth marketing.
Why Equestrian Background is Required (Not Bonus):
You know why a horse owner researches a blanket for three weeks before buying. You understand that "cheap tack" isn't a value proposition -- it's a liability. You feel the seasonal rhythms: winter blanket prep starts in August, show season drives boot sales in March, and fly spray demand spikes before you'd expect.
That intuition can't be taught. It's the difference between a generic DTC marketer and someone who speaks our customers' language authentically.
We're horse people helping horse people. We're In It With You means something here.
Why AI BUILDING is Required (Not Just "Uses AI"):
We don't want someone who prompts ChatGPT for email subject lines. We want a builder:
What You'll Own (Full-Stack Growth Engine):
Timeline: Spring 2026 start. Offers in February/March. Fast process for strong candidates.
Location: Chagrin Falls, OH (remote/hybrid available)
Schneiders Saddlery | www.sstack.com | Value-Priced Horse Supplies Since 1948 We Define Who We Become.
We Define Who We Become.
At Schneiders Saddlery, that's not a tagline -- it's how we operate. We're a 75-year family-owned equestrian brand positioned to dominate the digital transformation of a $12B market. We need a Growth Manager who lives in three worlds: horses, AI, and growth marketing.
Why Equestrian Background is Required (Not Bonus):
You know why a horse owner researches a blanket for three weeks before buying. You understand that "cheap tack" isn't a value proposition -- it's a liability. You feel the seasonal rhythms: winter blanket prep starts in August, show season drives boot sales in March, and fly spray demand spikes before you'd expect.
That intuition can't be taught. It's the difference between a generic DTC marketer and someone who speaks our customers' language authentically.
We're horse people helping horse people. We're In It With You means something here.
Why AI BUILDING is Required (Not Just "Uses AI"):
We don't want someone who prompts ChatGPT for email subject lines. We want a builder:
- You've deployed agentic AI systems that run in production
- You've built apps, automations, or AI-powered tools from scratch
- "Vibe coding" is your daily practice -- you use Claude or ChatGPT to BUILD things
- You've created Zapier/Make workflows with AI integration, custom dashboards, or prototyped with code
- You have a hunger to work with AI more -- an AI-first mindset is non-negotiable
What You'll Own (Full-Stack Growth Engine):
- Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer partnerships
- Shopify Platform: Merchandising, UX, CRO, A/B testing (hands-on, not delegated)
- SEO Strategy: Content-to-conversion, product page optimization
- Amazon Execution: Channel strategy, agency management, marketplace growth
- Analytics & Attribution: CAC, LTV, cohorts, multi-touch attribution (GA4, SQL)
- AI Systems: Build and deploy automations that scale output without headcount
- Acquire 10K-20K new customers (30-50% YoY growth)
- Drive $2M-4M incremental revenue
- Improve CVR 50-100 basis points ($500K-1M impact)
- Launch 2-3 new profitable channels
- Scale Amazon to seven-figure channel
- Deploy AI systems that eliminate 20-30 hours/month of manual work
- We Own the Outcome: No excuses. Fix problems first, explain later. Your metrics are your responsibility.
- We're In It With You: Horse people helping horse people. Relationships over transactions. Empathy drives our marketing.
- We Keep Growing: Learners first. Admit mistakes quickly. Curious always. You're never done improving.
- We're Built to Last: Think in generations, not quarters. Build systems that outlast you. No workarounds -- real solutions.
- Are an active or former rider / horse enthusiast with genuine passion
- Have 5-7 years DTC e-commerce/growth marketing experience
- Have BUILT AI-powered tools, automations, or apps (portfolio required)
- Know Shopify platform hands-on (not just strategy)
- Use GA4/SQL fluently for analytics
- Have paid channel expertise (Google/Meta minimum)
- Want full ownership with real autonomy
- Embody: Actions Unlock Answers -- you move before you're ready
- $132K-182K total comp ($110K-140K base + 20-30% performance bonus)
- Six-figure+ ad budget with decision authority
- Direct report to CEO/VP (peer to Retention, Creative, Sales Managers)
- Clear path: Growth Manager -> Senior -> Director/VP
- Professional development budget, tool budget, AI tool budget
- Real impact: Your work = 30-50% of company revenue growth
- A role where your horse life is finally an ASSET, not a hobby you hide
- You don't ride or aren't deeply connected to the equestrian world
- Your AI experience stops at "I use ChatGPT for writing"
- You make excuses instead of owning outcomes
- You think in quarters, not generations
- You need hand-holding and detailed playbooks
Timeline: Spring 2026 start. Offers in February/March. Fast process for strong candidates.
Location: Chagrin Falls, OH (remote/hybrid available)
Schneiders Saddlery | www.sstack.com | Value-Priced Horse Supplies Since 1948 We Define Who We Become.
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